Apogeo Photos is always excited to work with brands that understand the value of corporate photojournalism. To achieve a commercial story, we apply our documentary skills in the context of highlighting a particular product or idea, using minimal—if any—art direction.
Our brief for this story was to create an editorial for a collection of pieces created by a Paris fashion house. Particularly important to the designer were the drape, structure, and movement of the pieces. He wanted the images to be high-fashion, while still showing the joy of wearing the pieces. We made the images on location in Paris, on both the street and in a residence. Project time was one week. The images were used for a lookbook, on the web, and for social media. This is a selection of the images we made for the client.